Rock and Roll is the steady heartbeat that pulses in the background of society's evolution, constant in its mission to inspire.
Rock Revival denim boasts impeccable fit, innovative wash treatments and superior denim quality. Details such as flowing stitch lines, back pocket reverse fleur de lis and hardware create a unique blend of rocker aesthetic. A brand that sets itself apart from the rest.
Melbourne University student Tullia Jack put together an experiment for her masters thesis using a team of 30 volunteers who agreed to wear a pair of jeans five days a week for three months without going anywhere near a washing machine. She sites the lack of unpleasant odor as proof that jeans don't need to be washed for months at a time. 'They just smell like people,' she told Australian website news.com.au.