The Associated Press
NEW YORK – When Levi's washes its jeans, it's not to get them clean. It's to make them soft.
So who needs water?
The manufacturer began offering a denim collection last week that reduces the amount of water used in the finishing by an average of 11 gallons per pair. The company claims a total of 4 million gallons saved for its spring collection now in stores.
The denim is still "washed" with stones, but the water has been removed from the process, and the number of wet-washing cycles has been cut by combining steps.