Report Signature Fairfax Over the Knee Boot - as seen on Kim Kardashian
Levi's Brand Introduces New Fit System that Focuses on Shape, Not Size
Levi’s® Brand Introduces Revolutionary Fit System that Focuses on Shape, Not Size
Levi’s® Curve ID Is Company’s First Global Women’s Denim Line
SAN FRANCISCO (August 9, 2010) – Today, Levi’s® – the original, definitive jeans brand – announced a new line of custom fit jeans made to fit the curve of a woman’s body. The new line, Levi’s® Curve ID, utilizes a revolutionary fit system based on shape, not size and was created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes.
Through this research, Levi’s® designers created a new approach to measuring a woman’s body and identified three distinct body types that account for 80 percent of women’s shapes universally. The three Levi’s® Curve ID fits are based on these universal body types.
Levi’s® Curve ID Is Company’s First Global Women’s Denim Line
SAN FRANCISCO (August 9, 2010) – Today, Levi’s® – the original, definitive jeans brand – announced a new line of custom fit jeans made to fit the curve of a woman’s body. The new line, Levi’s® Curve ID, utilizes a revolutionary fit system based on shape, not size and was created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes.
Through this research, Levi’s® designers created a new approach to measuring a woman’s body and identified three distinct body types that account for 80 percent of women’s shapes universally. The three Levi’s® Curve ID fits are based on these universal body types.
Subscribe to:
Posts (Atom)